What Value Does Buying Property in Hastings Offer?

Hastings, a historic seaside town on the southern coast of England, is increasingly becoming an attractive destination for property buyers. Known for its beautiful beaches, charming old town and rich cultural heritage, Hastings boasts a unique blend of traditional and contemporary living. This blog will explore the value of buying property in Hastings, covering investment potential, current redevelopment plans, market data and an overview of various neighbourhoods that contribute to its appeal.

Investment Potential

The investment potential in Hastings is one of the most compelling reasons to consider buying property in the area. In recent years, Hastings has experienced a noticeable uplift in the property market as affordability continues to draw buyers seeking alternatives to pricier neighbouring towns like Brighton. The average property price in Hastings is approximately £290,000 and even more competitive when compared to nearby coastal towns.

A noteworthy aspect of Hastings’ investment potential is its growing popularity among city dwellers looking to relocate for a better quality of life. This influx of buyers seeking more space and a coastal lifestyle is driving demand for housing, contributing to price increases and an increasingly competitive market.

Hastings is also attracting investors looking to enter the buy-to-let market. With its established tourism sector, properties suited for short-term rentals are in high demand, enhancing the overall investment appeal. The town’s picturesque scenery and rich cultural offerings make it a popular destination for tourists year-round, ensuring a steady flow of rental income for property owners.

Redevelopment Plans

Hastings is undergoing various redevelopment initiatives aimed at modernising key areas and enhancing the overall living experience for residents. These plans reflect the local council’s commitment to revitalising the town and encouraging further investment.

One significant redevelopment project is the regeneration of the St Leonards-on-Sea area, which includes plans for improvements to public spaces, enhancements to the local transport network and the creation of new mixed-use developments. This project aims to create a more vibrant community where residents can enjoy better amenities and services.

Another area of focus is the Hastings Pier, which has undergone a substantial transformation in recent years. The historic pier has been redeveloped to include new leisure facilities, cafes and public spaces, enriching the visitor experience and contributing positively to local property values.

Moreover, Hastings’ waterfront area is set to see new investment aimed at further enhancing the seaside experience for both residents and tourists. Improved promenades and beach facilities will only amplify Hastings’ appeal as a desirable location to live.

Market Data

Hastings has demonstrated a strong and resilient property market, supported by recent data. According to reports from the Land Registry, property prices in Hastings have increased by around 5% over the past year. This upward trend showcases the town’s appeal and the demand among homebuyers and investors alike.

In terms of rental yields, Hastings offers competitive returns, with average rental yields in the area standing at approximately 4.7%. The attractive lifestyle and proximity to major transport links to London and other parts of Sussex make Hastings an appealing option for renters, thereby ensuring consistent demand for rental properties.

The property market in Hastings features a range of property types, from period homes and terraced houses to modern apartments. This variety provides ample opportunities for different buyer profiles, from young professionals to families seeking larger homes.

Neighbourhoods and Community

Hastings features a selection of diverse neighbourhoods, each contributing to the town’s overall allure. Here’s a closer look at some of the most popular areas in Hastings:

– Old Town: Hastings Old Town is famed for its cobbled streets and historic buildings. The area is home to a vibrant arts scene, with independent shops, galleries and eateries lining the streets. Properties here often reflect the town’s rich history and have a unique character that appeals to buyers looking for charm and personality.

– St Leonards-on-Sea: This neighbourhood offers a slightly quieter atmosphere while still being close to Hastings town centre. With a mix of Victorian and Edwardian homes, St Leonards is popular among families and professionals seeking good schools and local amenities.

– West Hill: Known for its stunning views of the coast and the iconic Hastings Castle, West Hill is a desirable residential area offering a mix of period properties and modern homes. The area’s proximity to parks and the beach make it popular with families and outdoor enthusiasts.

– Central Hastings: The town centre is bustling with activity and is ideal for those who appreciate urban living while being close to the coast. A variety of shops, restaurants and entertainment options can be found here, attracting a diverse demographic of residents.

– Ore: Located on the outskirts of Hastings, Ore is an up-and-coming area that offers more affordable housing options. The neighbourhood has a strong sense of community and is attracting first-time buyers looking for potential and value.

Conclusion

Buying property in Hastings offers numerous advantages, from strong investment potential and ongoing redevelopment plans to a variety of attractive neighbourhoods. The upward trend in property prices, coupled with competitive rental yields, makes Hastings an appealing destination for homebuyers and investors alike. With its unique blend of history, culture and natural beauty, Hastings provides an attractive lifestyle and increasing opportunities for those looking to invest in real estate. Whether seeking a family home or an investment property, Hastings presents a compelling case for buyers looking for value and long-term potential in a seaside setting.

As with any investment decision, when buying a property it’s vital that you do your homework carefully. As well as fully researching the location and market that you are looking to buy in, it’s vital that you seek advice of experts, including surveyors and financial advisors. Alexander JLO, its Partners and employees cannot provide specific advice on choice of location or the market but can advise on all matters legal once you have made a decision to buy a property.

If you are looking for a first rate conveyancing service why not give one of Alexander JLO’s specialist property lawyers a call on 020 7537 7000, click on the get a quote button or email quote@london-law.co.uk for a free, no-obligation quotation? Come and see what we can do for you.

This blog was prepared by Alexander JLO’s property partner Matt Johnson on 13th October 2025 and is correct at the date of publication. Matt has many years of experience of dealing with property work and specialises in new build and shared ownership properties.  His profile on the independent Review Solicitor website and be found here